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Annemarie Kaser, Head of the new division, ZMS Media Monitoring

Sponsorship – a thorough marketing and monitoring approach

Around 150 marketing and sponsorship professionals gathered on 8th June at the Technopark Zürich for the first ZMS Analytics Summit in order to bring themselves up-to-date on the theme of sponsorship. A highlight was the presentation of the first Swiss sports database. The successful Swiss cyclist and triathlete, Karin Thürig, attended the panel discussion as a surprise guest.

Stephan Wyss, Head of the new division, ZMS Analytics

ZMS has appointed Stephan Wyss as Head of the new division, ZMS Analytics. He is responsible for the new business unit, which specialises in media analyses and sponsorship efficiency reviews. ZMS have been the leading Swiss media observer for 20 years.

A company moves

20 years of successful media monitoring in a growing and ever-changing market: ZMS Media Monitoring AG responds to the developments and requirements in its business environment with pioneering offers and clear structures. From 1st June 2010, it will appear under a new name, divide its activities into three divisions and adopts a new look.