Analytics

Accurate – informative – decisive: Careful analysis provides important decision-making criteria for the future. ZMS Analytics is therefore specialised in analysing your data thoroughly and thus making an important contribution to your future success.

• Media analysis: Analysis as graphic summaries of the data collected in Media Monitoring. Yearly, half-yearly, quarterly or monthly analyses.
• Issue: media coverage by topics
• Image: media image of the topics analysed
• Input/output: analyses for self-initiated and press-initiated reports
• Benchmark: media coverage compared to your competitors

• Sponsorship analyses: Evaluations of sponsorship commitments. Essential for the optimisation of sponsorship platforms. Media use analyses, advertising platform ratings and sponsor comparisons provide facts for your commitment management/planning.
  
  
• NewsReader®: Customised analyses according to your wishes. What we read and see, we also analyse and comment on.
  
  
• Sponsoring Inside: Weekly media review about relevant articles on the topics of sponsoring.
  
  
• Sports database: Online evaluation of sports and sponsorship presences in the Swiss print and TV media.